It’s “Younger” Time!!
Pliny the Younger is to beer loving adults like Santa Claus is to children under 10.
We make our plans for the day or days we will wait in line, make lists of what we will bring to occupy our time, and tell all of our friends how excited we are for the time to finally come. Well it’s almost here, on February 3rd, a week before SF Beer Week, the amazing hoppy- Triple IPA will come back to us.
From February 3-16th the “Younger” will be on draft at the pub and select draft accounts that Russian River has been supporting over the years. That list isn’t available yet, but regardless, if you can make it out here, get out here, and if you are local then you are blessed, so get in line!
Last year RRBC implemented a new policy, they are only allowing customers 3 hours in the pub and a maximum of 3 “Youngers”. This beer is 10.25% so for most of us, 3 is plenty! Then of course they make sure to fill up their beer board with other amazing beers so take your pick after to have the “Younger”. I recommend the taster tray, it’s all 20 beers for $22, it’s such a great way to try all of the Russian River brews!
Some advice from a seasoned “Younger Experience” person:
- Get in line super early in the morning.
- Arrive with your entire group and stay until they check you in.
- Don’t cut in front of others who have been waiting in line, it’s super uncool and very elementary. You will be booed worse than Yasiel Puig at AT&T Park.
- Bring warm weather clothes and rain gear, a chair, umbrella, snacks, extra/external battery charger for your phone, and a game of some sort.
- Eat a decent size, filling breakfast and start your day off right.
- Buy snacks from the business you are standing in front of, get your hair cut, buy product, eat, buy coffee, make a good impression so RRBC looks better to their neighbors.
- Chat it up with your neighbors, meet new people, have fun, it makes the time go by faster.
- Wear comfy shoes.
- Have your food picked out in your mind so that when you get in, you can order lunch or dinner right away. I recommend the wings, New Yorker, Mikey, Excel, grilled cheese, and the caesar salad.
- Don’t be foolish, don’t drink in line, don’t make a “roadie” and get all buzzed before you get into the pub. Just DON’T do it. It’s actually illegal to drink in public and have an open container in the city of Santa Rosa, so just leave it at home and wait until you get in for the awesome beers. An open container ticket can just be bad news bears and totally embarrassing in front of everyone else in line. More than all of the dumb things Yasiel Puig says or does in front of the booing fans.
- Drinks lots of water!!! Normally, you should be drinking 8-10 glasses per day, when you drink high alcohol beer you need more water. Use the 1 to 1 ol’ ratio: 1 glass of water for each glass of beer. You’ll thank me later.
- Take pictures, for some of you, this may only happen once in your lifetime! For those that are lucky enough to come often for the release, help others have a more enjoyable time, offer to take their pictures, move out of their way so they can get a shot of the brewpub or whatever the shot may be.
- Don’t smoke around the crowd of people. Don’t smoke in line. I don’t want cancer and neither does anyone else. You actually need to be at least 20 feet from the buildings according to Santa Rosa city ordinance, so after you get checked in, take a minute, if you must smoke, and walk to the parking lot and do your business.
- Be polite.
- Tip your server. GENEROUSLY. They are working extra hard and putting up with a lot over these two weeks. They’re all KICKASS , treat them well.
- If you do not drink your allotted “Youngers”, don’t give your tabs away to someone else, it’s not allowed, it’s frowned upon and you will be asked to leave if you are caught.
Pliny the Younger only comes out once a year, it’s well worth the plane ticket, the long wait in line, and the miles you’ll need to drive to get here. It’s heavily hopped, has lots of malts, and is high alcohol but it’s always smooth and hop-forward with hints of malt.
As a local, I wait in line every year, sometimes 3-4 times during the two week period. “Younger” comes out around my birthday so I personally feel like it’s a really great gift to me. It also holds a special spot in my heart because in 2013 my “Younger experience” dictated where I was going on my honeymoon. Vinnie and Natalie were mailed a case of Hop Slam and asked to slam one on opening day and after they did, they gave us one. We fell in love with that beer and headed to Kalamazoo, Michigan for a part of our honeymoon to visit Bell’s Brewery. If you see us at the pub, you may just hear my husband tell that story, it’s one of his favorites to tell!